Copywriting
Services
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E-newsletters: designing, writing and scheduling (e.g., Mailchimp or Campaign Monitor).
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Social media content creation: creating content and graphics for posts on Twitter, Facebook and Instagram (e.g., Adobe Spark or Canva).
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Web copy and/or basic website design: editing existing content and/or editing the layout of, websites (e.g., on Wix or WordPress). See Testimonial from Clare Stevens below.
Experience
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MA in Creative Writing (distinction).
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Copywriter on web copy, newsletters and articles at Futures Group.
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Contributing writer on a bid for an NHS NIH (National Institute of Health).
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Copywriter and proofreader for newsletters, web copy and publicity materials at social enterprise Communities Inc.
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Copywriter of newsletters, blogs, web copy and reports for DDPO (D/deaf and disabled people's organisation) Inclusion Barnet.
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15 years' experience in publicity, marketing and communications for industries ranging from law firms and the media, to charities and social enterprises.
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Copywriter for the website of author Clare Stevens, editing content and the website's design and layout. See Testimonial below.
Testimonials
"Clear and concise newsletters. A huge thank you for your enthusiasm and engagement with the work, and for all you've done to raise the profile of Inclusion Barnet."
Newsletters:
"Jo has a great understanding of the readers' perspective and needs, and will make sure your text is engaging."
Social media:
"Jo's people and story-oriented approach allowed us to increase our audiences and engagement significantly. She has an excellent eye for identifying social media trends that will help you get the exposure you need."
Editing content and design of websites:
"I recently asked Jo to take a look at my website, improve SEO, functionality and visibility and make some changes to the design and layout.
She did a very thorough job. The improvements have already led to an increase in traffic to my site. The pages are easier to scan and the work Jo did on my contacts form very quickly reaped results. It has definitely generated more opportunities for me through my website."