Copywriting service
Which copywriting services do you offer?
-
E-newsletters: designing, writing and scheduling (using design software such as Canva or Adobe Spark, and email marketing platforms such as Mailchimp or Campaign Monitor).
​
-
Social media content creation: creating content and graphics for posts on Twitter, Facebook, Instagram and BlueSky (e.g., using Adobe Spark or Canva).
​​
-
Web copy and/or basic website design: editing existing content and/or editing the layout of, websites (such as on Wix or WordPress).
​​​
What experience and qualifications do you have as a copywriter?
-
Copywriter for web copy, newsletters and articles at Futures Group.
​
-
Copywriter and proofreader for e-newsletters, web copy and publicity materials at social enterprise Communities Inc.
​
-
Copywriter of e-newsletters, blogs, web copy and reports for DDPO (D/deaf and disabled people's organisation) Inclusion Barnet.
​
-
Copywriter of web content for the website of author Clare Stevens, editing content and the website's design and layout.
​
-
Contributing writer on a bid for NHS NIH (National Institute of Health), Nottingham.
​​
-
MA in Creative Writing (distinction) from Nottingham Trent University, 2018.
-
PLUS: 15 years' experience in publicity, marketing and communications for industries ranging from law firms and the media, to charities and social enterprises. This includes writing blogs, web content and newspaper articles, as well as writing/managing newsletters for print and e-bulletins.
​​​
Why choose me?
1. Extensive experience
With a masters degree in creative writing and extensive experience in copywriting for a range of industries, I am ideally placed to write copy which conveys your intended message clearly and is aimed at the target audience.
​
I also have sound knowledge of grammar, spelling and punctuation as I have taught English as a foreign language and achieved the CELTA qualification (Cambridge Certificate in English Language Teaching to Adults). I put this knowledge to the test on a regular basis too, through my work as a proofreader and editor.
2. Flexibility to meet your needs
Copywriting, proofreading and editing are team efforts.
I've worked with many different organisations and individuals, each with their own priorities and schedules, so I am used to being flexible to meet each one's needs. This includes using your style guide if you have one, and agreeing together how and when you would like me to send queries and update you on progress.
​
3. The skills to ensure your message is clear
Effective writing has a message to communicate and conveys that message clearly to the reader. I'll work with you to help ensure this is the case, and that you're clear who your intended audience is. With copywriting experience in a variety of forms for a range of industries, I am well-practised in conveying a clear message to a specific audience.
Testimonials
​
"Clear and concise newsletters. A huge thank you for your enthusiasm and engagement with the work, and for all you've done to raise the profile of Inclusion Barnet."
Newsletters:
​
"Jo has a great understanding of the readers' perspective and needs, and will make sure your text is engaging."
​
Social media:
​
"Jo's people and story-oriented approach allowed us to increase our audiences and engagement significantly. She has an excellent eye for identifying social media trends that will help you get the exposure you need."
​
Editing content and design of websites:
​
"I recently asked Jo to take a look at my website, improve SEO, functionality and visibility and make some changes to the design and layout.
​
She did a very thorough job. The improvements have already led to an increase in traffic to my site. The pages are easier to scan and the work Jo did on my contacts form very quickly reaped results. It has definitely generated more opportunities for me through my website."
​